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How to improve client relations at your veterinary clinic

As the veterinary industry continues to evolve, veterinary clinics must find new ways to connect with their clients and market their services. An investment in veterinary software can help to improve client communication and drive effective remarketing. This can help veterinary clinics stay competitive in a crowded market.


In this article, we will explore the many benefits of using client communication tools for veterinary clinics, and how they can help improve the overall experience for both the clinic and its clients.


Improved Client Retention


By keeping clients informed and engaged, veterinary clinics can increase the likelihood that clients will return for future visits. Regular communication and marketing can also help to build trust and loyalty with clients, which can lead to long-term relationships and positive word-of-mouth referrals.


For example, veterinary clinics can use email or text message reminders to keep clients up-to-date on upcoming appointments, animal care recommendations, and other important information. Veterinary practices can also use social media platforms like Facebook and Instagram to share educational content, promote special offers, and keep clients informed about the latest news and events.


Increased Revenue


Regular client communication can also help veterinary clinics increase revenue by promoting new services and products and encouraging clients to take advantage of these offerings. For example, veterinary clinics can use email campaigns to introduce new services, special promotions, or discounts to encourage clients to try these services.


Similarly, veterinary practices can use digital marketing strategies like search engine optimisation (SEO) and pay-per-click (PPC) advertising to increase their online visibility and attract new clients to their veterinary clinic. These tools can help veterinary clinics reach a wider audience and connect with potential clients who may not have heard about the vet clinic.


Improved Client Experience


Veterinary practices can improve their overall client experience by making it easier for pet owners to connect with the vet clinic and access important information about their pet. 


For example, the use of veterinary software integrated into pet apps can provide clients with secure access to their pet’s information, appointment history, etc. This can help to streamline the communication process and reduce the risk of errors or miscommunication. 


At Assisi, we believe that by leveraging these tools and investing in robust veterinary software like Assisi veterinary system, veterinary clinics can create a more engaging and interactive experience for their clients and this can help to build stronger relationships and create a sense of community around the veterinary clinic. 


For more information, book a free demo today.


Vet with dog
19 Oct, 2023
In the modern world of running a veterinary practice, convenience and efficiency are key. That's where AssisiPay* comes in, the comprehensive suite of products for all your payment needs that are already embedded into your Assisi software. Whether you're at the reception desk or out in the field, AssisiPay makes it simple for your customers to pay.
03 Aug, 2023
According to the World Animal Foundation , 52% or more than half of British adults own a pet, this accounts for animals of all kinds, with dogs making up 27% of pet ownership. Veterinary practices are seeing a significant increase in pet ownership post-Covid. At Assisi, we understand that technology can support veterinary practices with the solutions they need to adequately provide exceptional pet care. We are pleased to announce our official launch of the My Pet Health App which is designed to improve pet care management and the practice-client relationship. As a dedicated veterinary clinic or professional, your top priority is to provide the best care for your clients' pets, enhance your practice's efficiency and deepen your relationship with pet owners, By leveraging advanced technology, and seamless integration with existing practice management software, My Pet Health empowers veterinary clinics with the tools they need to keep their clients engaged in their pets' health and foster meaningful connections. In a 2011 study conducted by Bayer – the key factor driving clients to return for further visits was the establishment of a strong relationship with their vets. The study underscored the significance of driving personalised care and building meaningful connections between veterinary professionals and their clients, proving that fostering such relationships can lead to increased client loyalty and repeat visits.
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